The E-Family
Truly modern 21st century living
The second Norton Online Living Report by Symantec was launched in 2009 assessing how our lives have changed due to the on-set of the Internet.
The review was compiled of answers given from 9000 people from 12 different countries, and was evenly distributed between various age groups, backgrounds and ethnicities. It revealed, shockingly, that we are now being shaped by the internet instead of just attempting to shape it ourselves. It also clarified that we are in the Internet Age.
The study also concluded that we have evolved into a new time regarding social groupings. Previously families have been classified as either extended families (19th century) or nuclear families (20th century), however the survey suggests the 21st century is all about the E-family.
Around 14 per cent of the online population is part of the E-Family, and somehow reliant on the web for its services on a daily basis. Two-thirds believe the internet has helped make their family relationships better.
Here is a selection of info about the E-Family:
E-families spend seven more hours online than other families.
Family online rules are obeyed by nine out of ten E-family children, as opposed to eight out of ten children overall.
Nine in ten say they are the first to know about new tech-updates before their friends, whereas six in 10 outside the model believed the same.
Sixty-two per cent subscribe to a social networking site, whereas only 49 per cent overall do this.
Members of an E-Family are extremely engaged with the internet and understand a vast amount of technological terms and mannerisms. Naturally this type of grouping will expand due to the eager behavior exemplified by web users.
Norton aims to discover more about the development of these social groups which contain business-oriented people, as well as, families with children and people who work from home. The next generation will be even more revolutionary, but as ours has been digital we have a rough idea of what may be coming. Political and personal change will happen, and it is all led by our generation.